How to create a push notification?

What are push notifications?
Push notifications are the messages an app can send to its user base. This way, your shopping app is able to notify your customers about your newest collection, lookbook, or sale.

What are rich notifications?
In September 2016, Apple announced rich notifications as part of iOS 10. This page shows you how rich notifications work and how you can use them for your app. This feature is both supported on iOS and Android.

How do I add rich content to my notifications?
Studio will fetch the images automatically from the category, product, or lookbook that has been linked to the notification. So you don't have to add any visual content yourself.

Can I segment my notifications?

Studio does not support segmented push notifications. Segmenting push notifications can be done through our Salesforce Marketing Cloud integration. Reach out to for more information.

Can I use emojis in my notifications?
Yes, you can! On Mac, you can use the "Emoji & Symbols" keyboard to add emojis. Go to your web browser navigation > edit > emoji & symbols. Or use the shortcut control+CMD+space. The emoji will be added to the notification's preview.

What time should I send my notifications?
Research shows that the best time to send your notification is between 19:00 and 21:00. 

Also, mornings between 10:00 and 13:00 seem to be a good time to send your notifications according to this research.

How can I view the open rates of my push notifications?
You can view this in your Google Analytics' App Property. Login and go to Behaviour > Events > Top Events > Launch > push_opened. Here, you will see an overview of all your push notifications and opens.